Congratulations, you have your own business and now you need to get a presence on the world wide web. After all, a website is available 24/7 and is an excellent way to promote your business.
STOP!
Before you start building your website (or asking around for a web designer) you really need to think about some basic ideas for what you want this website to do.
WHAT’S IT FOR?
- To show off my products or services – store-front/brochure style or do I need ecommerce?
- To keep visitors up to date with the latest information – content management system (CMS) or blog?
WHO ARE MY TARGET AUDIENCE?
- Young, mature, tech-savvy, technophobes, businesses, general public?
HOW DO I WANT VISITORS TO USE MY WEBSITE?
- To find out more about my business – what information will they need to know?
- Will they want to buy direct from the website – how might they want to pay?
- What ways might they want to contact me – email, a contact form, through social networks, telephone, snail mail or in person?
HOW SHOULD IT LOOK?
- Business-like, fun & funky, minimalist, info-overload?
- Colours, fonts, icons, images?
- Keep in mind your target audience.
HOW TO KEEP IT UP TO DATE?
- That’s OK, I know some HTML so I can do that myself.
- Please would a web designer do it for me?
- Content management system (CMS) would be great.
If you go take time to think about these points beforehand then you will be well on your way to getting an effective website for you, your business and your clients.
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