Being a new business I have been kindly supplied with free government funded advice over the last year or so. I recently went to a meeting with a new advisor and one suggestion he made was to use ‘we’ instead of ‘I’ on my website.
Now, to me, using ‘we’ infers that there is more than one person working at Bay Web Designs whereas I know there’s only me. Therefore I feel that it is a deception to potential clients who visit my website. The suggestion was then made to ‘depersonalise’ by using third person in my content. I did not really want to do this because I wish to emphasise the personal attention my clients get when they come to my company.
My question here is - am I wrong to follow this advice? Is it business naivete to ignore these suggestions? What’s your opinion?
