27th Jan, 2010

BBC Article regarding SMEs & ‘web presence’

Small firms should ‘increase their web presence’

I guess articles like this are good for us web designers. Small businesses all over the country (and the world) will read this - how many will then go on to follow the advice?

BUT STOP.

Before you, as an SME business owner/manager/whatever, pick up that phone or tap on that keyboard you need to consider a few things…

  • why do we need a website? (yeah, I know the article states we should but think a little beyond that)
  • how will our clients use the website?
  • what will our business achieve with a website?

There are many website design companies out there waiting to take your money. Find one that’s the right fit for your and your business. One that will consider you and your clients rather than the latest fad in web design. One that will guide you and walk with you rather than lead you.

Contact me if you want, but also contact others. Don’t go with your friend’s nephew because he will do you a favour - go with your friend’s nephew because he produces good work and listens to your concerns and answers your questions.

 

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